The Kardashians, Ariana Grande are usually what comes into people’s minds when they think of ‘Instagram glamour,’ but some of our senior citizens have been living it up on the social media app recently – and we’re not talking crocheting and muffin recipes.

These grandmas prove that in this new era of social media, being older than 60 is definitely not what it used to be.

First up is Helen Ruth Elam, who at 92 years-old, has a whopping 3.5 million followers on Instagram. She makes close to $10 000 (a little over R143 000 to you and I) for each sponsored on her page. Judging by her Instagram posts, Helen isn’t shy about her body and shows some skin every now and then.

Instagram handle: @baddiewinkle

Another “senior citizen” who’s taken over is Lyn Slater, who has branded herself as an “Accidental Icon” and is slightly more sophisticated in her content. She makes a little over $2 000 (more than R28 000) for a single sponsored post and considers herself a fashion icon. The 66-year old has a master’s degree in criminal justice and PhD in social welfare.

“I know 18-year-olds who would never wear a mini skirt; I know 70-year-old women with endless, fabulous legs who do. I didn’t intend to break all these [age] barriers that people are saying I’m breaking. For me, fashion is for all women, all men, all people because it brings you pleasure. When I’m getting ready to do something, I don’t say, ‘Oh, I’m 64. Should I not wear this dress?,’” she is quoted as saying in an interview with Grabbing the Wheel.

instagram handle: @iconaccidental

At 74 years-old, Joan MacDonald inspires her 1.3 million followers to continue staying fit and work towards achieving the perfect bust. The gym bunny is raking in the big bucks, thanks to her work-out-related content. She shares her exercises and food plans, to name but a few.

Instagram handle: @trainwithjoan

And then there’s 65-year-old Sarah-Jane Adams. In addition to having her own jewellery line, is now a model, having reportedly signed a contract with IMG. Her account boasts nearly 195 000 followers.

Instagram handle: saramaijewels

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Presh JM Reporter

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