BBC America announced today (May 26) the launch of Travel Vilain, a new virtual travel and culture hub inspired by the network’s critically acclaimed and award-winning series Killing Eve, in partnership with Culture Trip. Travel Vilain takes users into the thrilling and glamorous world of Killing Eve through bespoke content, artwork and display media created by Culture Trip. At a time when we can’t travel the world, travelvilain.com aims to inspire users to stay obsessed with the cities they love — and get excited for future adventures.
Culture Trip inspires people to go beyond their cultural boundaries and experience what makes a place, its people and culture special, unique and meaningful – with travel restricted right now, Culture Trip’s ‘Stay Safe, Stay Curious’ campaign offers content and virtual experiences to explore amazing places from comfortable spaces. In line with this mission, Travel Vilain enables fans of the TV series to journey into the world of Killing Eve with Eve, Villanelle, Carolyn, and Konstantin. Culture Trip’s exclusive, character-driven content and immersive articles for Travel Vilain put a spotlight on the series’ most gorgeous locations — Paris, London, Rome, and Moscow — with more cities joining the site down the line. It features hidden bars, stylish restaurants, unforgettable experiences, and more for every city, with plenty of Easter Eggs for superfans of the series, and anyone imagining future travel and aspirational dream destinations.
The partnership also spans Culture Trip’s multiple online channels, reaching millions of users and connecting the brand with Killing Eve’s passionate fan base. Culture Trip’s website hosts an exclusive interview with Jamie Parson – the location scout for the latest season – in which he shares his behind-the-scenes perspective on tracking down hidden gems around the world for the TV series. In addition, Culture Trip’s newsletter and social media channels including Instagram, Facebook and Twitter will be used to share unique and entertaining insights around the series.
“While we may never experience Paris or Rome in quite the same way as Villanelle, ‘Travel Vilain’ allows us to virtually and vicariously step into the dazzling world of Killing Eve,” said Courtney Thomasma, Executive Director of BBC America. “We’re thrilled to partner with Culture Trip to allow audiences to explore the series’ most memorable destinations from home, to continue to stoke the curiosity of fans and stay connected to some of the world’s most beautiful cities, especially at a time when travel across the world is restricted.”
“We are very proud to team up with BBC America and an iconic TV series such as Killing Eve with its huge fan base and cultural impact. This makes the partnership a perfect fit for us. Not just because it allows us to connect with their passionate audience, but because at the heart of everything we do at Culture Trip is a culturally curious audience too. We help people explore and experience the world — even if it is virtually for now — and since 2019 alone, this has won us over 20 awards, including being recently selected as one of the UN’s creators for the UN Covid-19 Brief,” said Dr Kris Naudts, Founder-CEO of Culture Trip.
Currently in its third season and renewed for a fourth, Killing Eve stars Golden Globe®, SAG® and Critics’ Choice Award winner Sandra Oh, Emmy® and BAFTA winner Jodie Comer, Emmy® nominee and BAFTA winner Fiona Shaw and BAFTA nominee Kim Bodnia and is produced by Sid Gentle Films Ltd. for BBC America and is distributed by Endeavor Content. The series is based on the Codename Villanelle novellas by Luke Jennings.
Catch up on this season of Killing Eve HERE and don’t miss the Season 3 finale on Sunday, May 31 at 9 pm ET.